Our brand needs a new direction.

ONE CHALLENGE. CONNECTED DISCIPLINES.

How we would approach it.

1. 01

   Understand the gap

   Review the current expression, audience and business ambition.

2. 02

   Choose the direction

   Make the positioning and creative decisions together.

3. 03

   Plan the transition

   Sequence the touchpoints, approvals and rollout without changing everything at once.

This is a possible approach, not a fixed package. Scope, fees and timing are agreed after discovery.

Useful starting questions.

• What has changed in the business?
• What do customers misunderstand?
• Which existing assets still work?

Relevant thinking, in practice.

Examples from L’AGENCE-owned ventures, with their actual scope described in each study.

AgencyOWNED VENTURE

RALIFY. A HOME FOR GAMERS.

Defining a clear promise for a bilingual gaming brand—and turning it into a product people can navigate.

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CreativeOWNED VENTURE

RALIFY. DESIGNED FOR GAME DISCOVERY.

Translating a gaming brand into a recognisable visual language for editorial content, discovery and bilingual screens.

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