CONTEXT
Ralify is a L’AGENCE-owned media brand with its own identity. The creative work needed to express the Gaming Home Screen promise across a dense, frequently changing editorial product.
CREATIVE / BRAND & DIGITAL DESIGN / OWNED VENTURE
RALIFY.
DESIGNED FOR
GAME DISCOVERY.
Translating a gaming brand into a recognisable visual language for editorial content, discovery and bilingual screens.
CASE STUDY
THE THINKING.
THE DIFFERENCE.
CHALLENGE
Headlines, game artwork, status labels and navigation compete for attention. The design needed to make those layers readable while maintaining a consistent identity across English and Arabic experiences.
DECISION
Use a dark visual foundation, a blue-led identity and a repeatable hierarchy for editorial modules. Treat status labels as useful information, and keep the actual brand mark consistent across applications.
SYSTEM
The visual direction combines a Midnight base with blue, purple and cyan accents. Reusable cards, clear section headings and editorial labels give different types of content a recognisable place. The system also documents how the brand should carry into feed and vertical-story formats.
EXECUTION
We applied the identity to the website’s home screen, discovery modules, game destinations and bilingual navigation. The creative rules connect logo use, imagery, content status and headline hierarchy so new material can fit within an established visual language.
RESULT
A recognisable dark interface is visible across the live English and Arabic site, with recurring editorial modules and a consistent Ralify identity. Social-format rules are documented; a fully commissioned automated creative-production pipeline is outside this case study’s delivered scope.
THE STORY
Design that helps readers choose.
The interface gives readers distinct entry points for current reporting, trending games and deeper knowledge. Section hierarchy and recurring card patterns turn a large volume of material into smaller, more approachable decisions.
A visual identity with room for the games.
Ralify’s own brand elements provide continuity while game-specific imagery gives individual Worlds their character. This keeps the platform recognisable without asking every game to look the same.
Bilingual by design.
The English and Arabic screens share a visual foundation while accommodating different reading directions and content lengths. Typography and spacing need to remain readable as language and editorial material change.
From interface to creative rules.
Documented feed and story formats extend the direction beyond the website. They define a consistent treatment for headlines, editorial status and the real logo. Their existence is a design deliverable, not evidence of a completed social publishing operation.
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THE WORK.
THE PRODUCT / EARLY ACCESS
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